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Sell a Discounted Gift Card

If you want to give customers an extra incentive for purchasing gift cards, consider offering a small discount! These are the steps required to do this.

Updated this week

This discounting method uses Shopify's automatic discount codes to provide a discount to the Givy gift card product.

To see this in action, check it out on our demo store.

Step 1 - Configure Denominations

The first step is to configure your gift card product to have the denominations you'd like to sell. Be sure to set the denomination to the final value you'd like customers to receive after purchasing (ie. to do a $100 gift card for $80, set the denomination to $100).

Step 2 - Create Automatic Discounts

Open the Discounts page in your Shopify admin, and create a new Amount off products discount.

Next, set the following:

  • Method: Automatic discount

  • Title: Choose a title that customers will see at checkout

  • Discount value

    • We recommend a fixed amount

    • Keep in mind that this will not work correctly with multi-currency gift cards

  • Applies to: Specific products

    • Find your gift card product, then select the specific variant you want to discount

    • In our example, we've selected the $100 variant

  • One Per Order: Decide whether you want this to apply a max of one time (recommended), or for any number of gift cards purchased

  • Set any other settings below, then Save

Step 3 - Rename Variants (Optional)

Since this is an automatic discount, it will only show to customers after they add it to their carts. To make the discount more apparent, you can rename the variants so that they understand what they're purchasing.

From the gift card product in Givy, click the Shopify Admin button.

Scroll down to the Variants section, and click on the variant you want to edit.

Rename the variant to show customers what they will pay (something like (You pay $80) and save the variant.

Select any other variants on the left, and update their titles as well.

Step 4 - Allow Discount Codes

By default, Givy blocks gift card purchases that contain a discount code. To allow these to be processed automatically, go to Givy > Settings > Fraud Protection and uncheck the box that flags gift cards discounted with a discount code.

That's it! Now, when customers purchase this gift card variant, it will be automatically discounted.

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