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Klaviyo setup and configuration
Klaviyo setup and configuration

If you'd like to have some or all emails from Givy sent via Klaviyo, this article has everything you need to know

Updated over a month ago

Create Private API Key

Before setting up your Klaviyo integration, please ensure that you already have a Klaviyo account correctly set up for your store. You'll need to create a new Private API Key from your Klaviyo dashboard. Be sure to copy the API key so that you can enter it into the Givy settings.

We recommend the following settings:

  • Name: Givy

  • Access Level: Custom

    • Accounts - Read/Write Access

    • Events - Read/Write Access

    • Metrics - Read/Write Access

For instructions on creating your own private API key, check out this Klaviyo article:

https://help.klaviyo.com/hc/en-us/articles/7423954176283

Enable the Integration

In Givy, go to the Integrations page, find Klaviyo, and click the Configure button.

Next, past your Klaviyo API key into the text field, and click Save. If the key is valid, the status of the integration will become Active.

Send Test Events to Klaviyo

Now that the integration is active, you can start sending events to your Klaviyo account. While testing, we recommend using the setting Givy & Klaviyo, which will continue sending emails via Givy while you configure your Klaviyo emails.

You can decide which emails will be sent to Klaviyo by clicking the pencil icon and making your selection.

Events will now start being sent to Klaviyo. For each email even that is configured to use Klaviyo, we recommend creating an email template and Flow in your Klaviyo account.

To see the data sent in each event, see the Payload Data section below.

Finalize the Integration

When you have thoroughly tested your integration, we recommend enabling the Klaviyo Flow, and having these events sent only via Klaviyo. To do this, on the Emails page, change the setting from Givy & Klaviyo to only Klaviyo.

Payload Data

Each email will have its own set of data. Use this information to build customized emails in Klaviyo. These are sent as properties, and will appear in the event details for the Klaviyo account.

Gift Card Created

  • Event Name: Gift Card Created

  • Profile Used: Purchaser

"givy_gift_card_code" => "card_code_here"
"givy_gift_card_image" => "https://app-host-name.com/media/card.jpg"
"givy_gift_card_expiry" => null
"givy_gift_value" => "123.00"
"givy_gift_value_currency" => "USD"
"givy_sent_as_gift" => false

Gift Card Gifted (Email)

  • Event Name: Gift Card Created - Email Delivery

  • Profile Used: Recipient

"givy_recipient_email" => "[email protected]"
"givy_recipient_name" => "Kate"
"givy_purchaser_email" => "[email protected]"
"givy_purchaser_name" => "Bob"
"givy_gift_card_code" => "card_code_here"
"givy_gift_card_image" => "https://app-host-name.com/media/card.jpg"
"givy_gift_card_expiry" => null
"givy_gift_value" => "123.00"
"givy_gift_value_currency" => "USD"
"givy_sent_as_gift" => true
"givy_send_method" => "EMAIL"
"givy_custom_message" => "adsfasdfasd"
"givy_gif_url" => null
"givy_view_message_url" => null
"givy_redemption_url" => "https://test.myshopify.com/a/givy/redeem/as9as"
"givy_purchase_session_locale" => null
"givy_purchase_session_currency" => null

Gift Card Gifted (Link)

  • Event Name: Gift Card Created - Link Delivery

  • Profile Used: Purchaser

"givy_recipient_name" => "Kate"
"givy_purchaser_email" => "[email protected]"
"givy_purchaser_name" => "Bob"
"givy_gift_card_code" => "fasfasdfasdfasd"
"givy_gift_card_image" => "https://app-host-name.com/grey_gift_card.jpg"
"givy_gift_card_expiry" => null
"givy_gift_value" => "123.00"
"givy_gift_value_currency" => "USD"
"givy_sent_as_gift" => true
"givy_send_method" => "UNIQUE_LINK"
"givy_custom_message" => "adsfasdfasd"
"givy_gif_url" => null
"givy_view_message_url" => null
"givy_redemption_url" => "https://short.com/K8sh2H2"
"givy_purchase_session_locale" => null
"givy_purchase_session_currency" => null

Gift Card Gifted (Print)

  • Event Name: Gift Card Created - Print Delivery

  • Profile Used: Purchaser

"givy_recipient_name" => "Kate"
"givy_purchaser_email" => "[email protected]"
"givy_purchaser_name" => "Bob"
"givy_gift_card_code" => "fasfasdfasdfasd"
"givy_gift_card_image" => "https://app-host-name.com/grey_gift_card.jpg"
"givy_gift_card_expiry" => null
"givy_gift_value" => "123.00"
"givy_gift_value_currency" => "USD"
"givy_sent_as_gift" => true
"givy_send_method" => "PRINT"
"givy_custom_message" => "adsfasdfasd"
"givy_gif_url" => null
"givy_view_message_url" => null
"givy_redemption_url" => "https://short.com/K8sh2H2"
"givy_purchase_session_locale" => null
"givy_purchase_session_currency" => null

Merchandise Gifted (Email)

  • Event Name: Merchandise Gifted - Email Delivery

  • Profile Used: Recipient

"givy_recipient_email" => "[email protected]"
"givy_recipient_name" => "Kate"
"givy_purchaser_email" => "[email protected]"
"givy_purchaser_name" => "Bob"
"givy_product_image" => "https://image.com/thing-one/thing-two.png"
"givy_product_name" => "Really Cool Product"
"givy_product_variant_name" => "Cool variant"
"givy_product_quantity" => 1
"givy_gift_value" => "250.00"
"givy_gift_value_currency" => "USD"
"givy_sent_as_gift" => true
"givy_send_method" => "EMAIL"
"givy_custom_message" => "adsfasdfasd"
"givy_gif_url" => null
"givy_view_message_url" => null
"givy_redemption_url" => "https://test.myshopify.com/a/givy/redeem/abc"
"givy_purchase_session_locale" => null
"givy_purchase_session_currency" => null

Merchandise Gifted (Link)

  • Event Name: Merchandise Gifted - Link Delivery

  • Profile Used: Purchaser

"givy_recipient_name" => "Kate"
"givy_purchaser_email" => "[email protected]"
"givy_purchaser_name" => "Bob"
"givy_product_image" => "https://image.com/thing-one/thing-two.png"
"givy_product_name" => "Really Cool Product"
"givy_product_variant_name" => "Cool variant"
"givy_product_quantity" => 1
"givy_gift_value" => "250.00"
"givy_gift_value_currency" => "USD"
"givy_sent_as_gift" => true
"givy_send_method" => "UNIQUE_LINK"
"givy_custom_message" => "adsfasdfasd"
"givy_gif_url" => null
"givy_view_message_url" => null
"givy_redemption_url" => "https://short.com/K8sh2H2"
"givy_purchase_session_locale" => null
"givy_purchase_session_currency" => null

Merchandise Gifted (Print)

  • Event Name: Merchandise Gifted - Print Delivery

  • Profile Used: Purchaser

"givy_recipient_name" => "Kate"
"givy_purchaser_email" => "[email protected]"
"givy_purchaser_name" => "Bob"
"givy_product_image" => "https://image.com/thing-one/thing-two.png"
"givy_product_name" => "Really Cool Product"
"givy_product_variant_name" => "Cool variant"
"givy_product_quantity" => 1
"givy_gift_value" => "250.00"
"givy_gift_value_currency" => "USD"
"givy_sent_as_gift" => true
"givy_send_method" => "PRINT"
"givy_custom_message" => "adsfasdfasd"
"givy_gif_url" => null
"givy_view_message_url" => null
"givy_redemption_url" => "https://short.com/K8sh2H2"
"givy_purchase_session_locale" => null
"givy_purchase_session_currency" => null

Gift Sent

  • Event Name: Notification - Gift Sent

  • Profile Used: Purchaser

"givy_recipient_email" => "[email protected]",
"givy_recipient_name" => "Kate",
"givy_purchaser_email" => "[email protected]",
"givy_purchaser_name" => "Bob",
"givy_gift_value" => "123.00",
"givy_gift_value_currency" => "USD",
"givy_sent_as_gift" => true,
"givy_send_method" => "EMAIL",
"givy_custom_message" => null,
"givy_gif_url" => null,
"givy_view_message_url" => null,
"givy_purchase_session_locale" => null,
"givy_purchase_session_currency" => null,
"givy_gift_card_code" => "fasfasdfasdfasd",
"givy_gift_card_image" => "https://app-host-name.com/grey_gift_card.jpg",
"givy_gift_card_expiry" => null,

Gift Redeemed

  • Event Name: Notification - Gift Redeemed

  • Profile Used: Purchaser

"givy_recipient_email" => "[email protected]",
"givy_recipient_name" => "Kate",
"givy_purchaser_email" => "[email protected]",
"givy_purchaser_name" => "Bob",
"givy_gift_value" => "123.00",
"givy_gift_value_currency" => "USD",
"givy_sent_as_gift" => true,
"givy_send_method" => "EMAIL",
"givy_custom_message" => null,
"givy_gif_url" => null,
"givy_view_message_url" => null,
"givy_purchase_session_locale" => null,
"givy_purchase_session_currency" => null,
"givy_gift_card_code" => "fasfasdfasdfasd",
"givy_gift_card_image" => "https://app-host-name.com/grey_gift_card.jpg",
"givy_gift_card_expiry" => null,

Gift Used

  • Event Name: Notification - Gift Used

  • Profile Used: Purchaser

"givy_recipient_email" => "[email protected]",
"givy_recipient_name" => "Kate",
"givy_purchaser_email" => "[email protected]",
"givy_purchaser_name" => "Bob",
"givy_gift_value" => "123.00",
"givy_gift_value_currency" => "USD",
"givy_sent_as_gift" => true,
"givy_send_method" => "EMAIL",
"givy_custom_message" => null,
"givy_gif_url" => null,
"givy_view_message_url" => null,
"givy_purchase_session_locale" => null,
"givy_purchase_session_currency" => null,
"givy_gift_card_code" => "fasfasdfasdfasd",
"givy_gift_card_image" => "https://app-host-name.com/grey_gift_card.jpg",
"givy_gift_card_expiry" => null,

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